How To Build An Effective LinkedIn Marketing Plan

The people who want to excel in the business world have one thing to realize. Sooner than later, the number of virtual customers will not stop growing because of the convenience that online connectivity offers. 


Imagine, you do not have to spend hours in the supermarket to get your groceries these days. When you call the store ahead and give them your list, the staff can prepare everything and even send the supplies to your address. In case you want to get a massage or manicure, you can message a masseuse or nail technician online to ask about their home services. Of course, we cannot forget the fact that marketplaces like Amazon offer one-day shipping to their Prime members. 

It is unwise to think that you do not have to build up your online presence because your company does not provide such services. You may say, “I cater to professional individuals; I don’t need to do that.” In truth, to keep the sales and connections high, you must promote your business in LinkedIn, the best networking platform for professionals.

Here are several points on how to build a LinkedIn marketing plan that delivers ongoing results.

1. Know The Cause


You cannot be thinking of holding an ad because you are bored. There has to be a definite reason behind your future actions so that the strategies you will come up with can supply the needs of the company. 

Still, take your time to think of the main goal since hasty decisions do not always give successful outcomes. Spend a day, week, or month finalizing this thought if you must. It is the first step to building a great marketing plan.

2. Remember Your Target Audience

A promotional strategy varies depending on the profession or the age of individuals who can become your clients. For instance, if you are targeting the younger crowd, the words can sound more laidback than when you speak to CEOs and corporate executives. It will not be a smart move to play it safe and make an advertising plan that may fly for different groups. Remember, even in marketing, one size never fits all.

3. Brainstorm For Ideas 


If the objective is to end up with a strategy that delivers continuous results, you just cannot agree to the first suggestion that you or your team says. Set up a time and date in which you can meet and discuss the two points mentioned above, as well as how and when the campaign will start.

4. Make A Clear Outline

Lastly, you need to create the entire plan before you launch the marketing campaign. Whether it will last for a month or three, you have to maintain a file and organize the photos, texts, or videos that you will post on particular days so that you can share them promptly. Following a schedule means one less thing to worry about later on and lets you interact with people better.

Online success will come running to you when you heed the tips above. Cheers!

Helane Morrison – A True Leader In The Corporate Industry


The financial industry is a multifaceted world where economic anomalies can easily occur without the awareness of the government representatives who are supposed to stop them. However, the lawbreakers’ smarts fail in comparison to that of Helane Morrison’s. She is a female compliance officer who had made a name for herself in the United States Security and Exchange Commission’s office in San Francisco from 1999 to 2007. 

Life Before SEC

Helane Morrison became a law clerk for the Court of Appeals during her practice. After that, she entered the Howard, Rice, Nemerovski, Canady, Falk, and Rabkin law firm in 1986. The duration of her career in this company has prepared her for the work of a civil servant.

Accomplishments As An SEC Leader

Morrison’s time in the SEC is highly valuable. After all, that’s when corporations needed extreme protection from the financial crisis that resulted from tall corruption rates and fraud committed in the commercial industries. With Helane at the helm of the institution, she provided legal assistance to various companies and entrepreneurs to make sure that they could not get deceived during transactions.


Other than that, Morrison fronted investigations regarding the chief executives of some of the bigwigs in the corporate world. E.g., HBO and Co., Google, and Hewlett Packard, among others. There had been exposés as well about a fraudulent official of Ernst and Young, as well as corrupt insurance agency called American Amicable that duped more than 50,000 folks from the military. They were known as the untouchables in the US because of their high-profile status. Despite that, such labels did not deter Helane from doing what’s morally and legally right.

The woman’s diligence in combatting corruption was not left unrecognized by the institution she dedicated herself to for a while. In between the years mentioned above, Morrison had been appointed as the Head of Commission and Regional Director – a role that used to be given to male compliance officers alone before she entered the office. The new position expanded the scope of her work. Later on, Helane handled fraud cases and prosecutions in North Carolina and five other states in the northwestern region of the country.

Life After SEC

The fact that Helane Morrison is the first woman to hold such a prominent title in American history has made her realize that the financial industry is deprived of female leaders. It led her to leave the SEC and join Hall Capital Partners, LLC, a law firm in which she currently serves as the Chief Compliance Officer, Managing Director, and General Counsel.

Final Thoughts


Helane Morrison deserves to be an inspiration for a lot of women out there who want to become lady bosses in their own right. You do not have to hold a high position in the government to do that. You don’t need to become extremely popular in the world of finance either. All I’m suggesting is that if you want to achieve something, you should go for it without worrying if it fits your gender role. That’s the only way for you to feel successful.

Good luck!

How Do You Define Success? (Working With Effort)


The key to achieving success lies in a person’s attitude towards doing things. It is not about wanting something; it is all about believing that everything is possible. There’s always a reason behind every hardship, trial, and failure. You don’t often see it, and it falls on the same category that works with effort.

Giving everything you got is what makes life challenging. And if you are confident that you can still offer more, then you are not far from winning. Winners in life don’t get what they want in an instant; they suffer, stumble, and fall while aiming for the best. Positive consequences follow when there’s the right attitude, determination, self-confidence, and optimism. So when you get to be true to yourself and strive hard enough, success will soon be yours.

Find A Reason Not To Stop

When life gets hard, as it will eventually, the only thing to do is to keep going. You have to learn to stay in the fight and use your potential to get over the things that stop you from striking your goal. Don’t try to resist and learn to embrace pain. Try to remember the tough moments and be proud of what you can accomplish and of who you can become. You have every right to give up when everything seems not worthy enough of your effort. However, if you can find a significant reason not to stop doing what you have to do, you’ll soon realize that your refusal to defeat is what life is all about. Look forward and find reasons not to quit.


It’s All About You

Trust is the best thing you can offer yourself because it’s all on you. Become brave enough to fall and stand up again. Stick to your goals, learn from your mistakes, encourage yourself to fight, and be responsible for creating decisions. Don’t allow others to tell you what to do because no one can define your success. Only you can decide for your future. You have to start with a single step so you can eventually move forward.

Your motivation and focus are determined by your effort. Don’t work hard and just give up when you get tired because getting tired is just the beginning of the trials. The sweat, blood, and tears you invest in your struggles become the character you build. So once you figure out that success is all about your 100% all, everything else will follow its positive path. You can rest if you must, but don’t dare to quit. Try to push yourself to become the person you are destined to become.

What Success Is All About

Success is not all about winning. It’s about learning. Sometimes you may think that failure makes you weak, but it doesn’t. It is part of the process where you learn to accept the consequences for what it is. Success is not easy, and it requires a lot of pressure before you can earn it. But if you know you deserve it, you can define it however you want. You can perfectly make things happen if you only allow yourself to become the best. Live your life without fear and regret. Allow effort to become part of your journey towards success because it is what gives you pride and respect.


Your success is in your effort. The things you do will soon dictate your future. Yes, mistakes and failures happen, but without them, there’s no chance for you to grow. Not settling in an average level requires effort. If you don’t want to get stuck without greatness, then value the things that you can do.

What Creates Our Success?

What’s with success? Is it about winning and achieving something extraordinary? Is it a thing that makes you proud of yourself? Is it something that you want to accomplish because others want it too? Well, it doesn’t matter what success means to you because all that will matter are the efforts you try to put into it.


In life, there are only two things that can happen. It is either you fail or succeed in whatever you do. But it’s not always a determining factor to whether you should stop or continue what it is that you’re doing. It is merely a starting point of knowing what you want to do. Success is only achievable if you prioritize the things that are involved in it.

Failure Is Your Teacher – Learning the lessons of failure are your keys to success. Without it, your desire for success will limit you to do your best. Though it can influence how you think, act, and respond to situations, utilizing it as a purpose-driven tool keeps you motivated. It teaches you to understand perseverance, effort, hard work, and optimism. It opens you to another world of opportunities and lets you know the importance of mistakes.


Mental Strength Helps A Lot – The ability to handle pressure and cope with stress are valuable things in creating success. Your mental strength matters because it is your best asset in finding solutions to every complicated situation. It gives you the ability to perform better tasks and reach upper levels, regardless of any possible competitive conditions. The right mental state provides efficiency, consistency, and mindfulness.

Every Effort Counts – When you can push your limits even if the situation is tough, it is a determining factor that you are almost near winning. Your attitude towards success, along with your effort, makes everything possible. The development of the undefeatable mind is what makes winning more desirable. The thought of not giving up becomes the foundation of hope, motivation, and courage.

Better Critical Decisions Matter – In gaining success, every decision matters. The importance of choosing the best is crucial. However, not all best solutions always go along with everything. Sometimes, some successes require a lesser amount of the whole thing. And the reason why your best sometimes doesn’t work is due to factors affecting it such as emotional concerns, psychological incapability, and less motivational goal. Finding the right balance of the situation is always better in creating success.

Kindness And Empathy Mean Everything – Success has a lot to do with a person’s social ability. It helps in building a sustainable and meaningful relationship. It allows a gain in emotional intelligence from helping, knowing, and valuing others. It helps in social interaction when establishing a network. It helps in understanding other people’s feelings and share sentiments with them, which makes you aware of your needs and their.

Optimism Is A Great Factor – Success will depend on how you look at things around you. Optimism helps achieve goals because it strengthens motivation and self-confidence. It provides growth, movement, and a better outlook in all areas of living. It’s essential in creating progress even if there are stressful life events that may take unexpected measures. It attracts positivity that gives meaning to a person’s life. It becomes the foundation of finding a reason for not giving up.


When you know the things that can define success, you become one step closer to achieving it. There’s nothing good in waiting for things to happen because working on it is the only thing that can make it possible. So if you desire for success, then you have to earn it. Find the right reasons why you should start making it happen.

Success – The Discipline That Goes Along With It


Do you feel a sudden discomfort and irritability when you can’t seem to finish a task? Are you having inapplicable thoughts with your overall potential due to your job’s failed achievements?  Are you having a hard time starting a project or do you always end up repeating everything from the start? Well, there’s a definite triggering factor that hinders you from achieving your goal, and that is the lack of discipline.

The Deliberate Practice

You may always believe that a person’s willpower in achieving success will make everything worth it, but it won’t. The truth is that willpower fades and can turn into exhaustion if given so much pressure. So instead of accomplishing things all throughout the day, you end up utilizing all the necessary energy from overthinking about the consequences of the task you have not made. As a result, you are left with confusions and tons of what ifs.

How To Develop Discipline For Task Completion

Discipline follows a positive routine when it comes to goal achievements. It allows you to become more aware of doing things that require effort, time, and energy. It provides necessary health to assist your mental state’s full capacity.

Give Yourself A Deadline – Mental stress can cause harm to your brain development if not used well. However, when you get to use that particular pressure to boost your motivation, it will allow you to become more creative and imaginative. Deadlines can give you a realistic evaluation of your task, as well as help you in creating a routine that is useful for the situation. It pushes you to utilize your potentials in aiming for a particular goal.


Do Things One At A TimeDoing things one at a time creates accountability where you can quickly comply with progress. It can help you identify what’s essential and what needs to be set aside. By breaking the goals down into pieces, your brain functions more actively because the task you will have will be less daunting. Focusing on one assignment at a time also saves time, energy, and effort.

Master The Art Of Planning – Planning things and incorporating relaxation into it is a must have discipline. It helps you avoid overthinking and moves you away from doing unnecessary stuff. It gives you the advantage to visualize things that can probably happen along the way to fulfilling a task. It provides a slow but sure success. It can make you avoid physical and mental exhaustion by not trying to complete multiple tasks all at once.

Tracking Progress – Knowing what you have already accomplished is a great way of incorporating discipline. It helps you avoid doing small mindless work and lets you focus on continually finishing what you have started. Tracking your progress enables you to integrate action plan to work on the steps much more comfortably. It allows a boost in motivation, eagerness in fulfillment, and more productivity levels.

Stop Multitasking – You may feel that multitasking helps you in accomplishing more, but it doesn’t. It only lessens your productivity by simultaneously consuming more time, effort, and energy in different areas of various tasks. It limits your perspective by negatively allowing you to work on unrelated things that take so much of your physical and mental capabilities.


When you think about the hardest part of success, you utterly gather strength for a variety of reasons. From there, you mainly focus on one thing – achievement. You develop a habit of finishing an intense workload whatever it takes. However, if you won’t manage to narrow down the list of things you must achieve within the day, and won’t rely on discipline and positive habits, you might end up accomplishing nothing.